Geoffrey Hurth @ — #founder_story

{
  "ad_id": 2254367544906081,
  "avatar": "https://storage.googleapis.com/adison-foreplay.appspot.com/2254367544906081/51549812a1a64def1b42239b6971f849.jpg",
  "board_ids": [
    "o7dcQDBiDS67PU7QLGVD"
  ],
  "categories": [
    "Health/beauty"
  ],
  "collationCount": 4,
  "collationId": 839461614735907,
  "createdAt": 1715792540970,
  "created_by": "NhANNr8NDrT7hV1BxApkTaOqLL72",
  "cta_title": "",
  "cta_type": "SHOP_NOW",
  "description": "Le futur du bien être par les 🍄<br /> <br /> 100% français, 100% bio",
  "display_format": "video",
  "headline": "Livraison en 72 heures 🚚",
  "hideFromFeed": null,
  "last_checked": {
    "_seconds": 1751881044,
    "_nanoseconds": 821000000
  },
  "likes": 4404,
  "link_url": "https://www.frenchmush.com/products/le-lion-s-mane",
  "live": false,
  "name": "French Mush",
  "needsScreenshot": true,
  "niches": [
    "Beauty"
  ],
  "publisher_platform": [
    "facebook",
    "instagram",
    "audience_network",
    "messenger"
  ],
  "searchable": false,
  "spyderAd": null,
  "startedRunning": 1715592479000,
  "teamId": "LTeKCLEgWyaVgk2bsaHi",
  "thumbnail": "https://storage.googleapis.com/adison-foreplay.appspot.com/2254367544906081/53ad6db6748a89c669e42cce9caec4c7.jpg",
  "type": "video",
  "video": "https://r2.foreplay.co/2254367544906081/05cb506a72454f6597c26bec477aaf0e.mp4",
  "id": "WODRWSmXY4NhcpcMTssl",
  "inElasticSearch": true,
  "userBrandId": "9aYnXYwToUCOdkoWPRjs",
  "brandId": "Glv2KYKeOjH0jRsysarb",
  "transcriptionStatus": "complete",
  "timestampedTranscription": [
    {
      "sentence": " Ce magnifique champignon, c'est du Lion's Man et",
      "startTime": 0,
      "endTime": 2.46
    },
    {
      "sentence": " C''est ce qu il te faut pour la concentration",
      "startTime": 2.48,
      "endTime": 4.46
    },
    {
      "sentence": " La mémoire et stimuler ta bonne humeur",
      "startTime": 4.48,
      "endTime": 6.72
    },
    {
      "sentence": " Il est considéré comme le NZT légal",
      "startTime": 6.74,
      "endTime": 9.42
    },
    {
      "sentence": " Chez French Mush on le cultive",
      "startTime": 9.44,
      "endTime": 11.24
    },
    {
      "sentence": " Et on en fait des extraits",
      "startTime": 11.26,
      "endTime": 12.62
    },
    {
      "sentence": " Pour assurer un maximum d efficacité",
      "startTime": 12.64,
      "endTime": 14.78
    },
    {
      "sentence": " Le tout es 100% bio sans effet secondaire",
      "startTime": 14.8,
      "endTime": 17.26
    },
    {
      "sentence": " Si tu veux plus information ça se passe ici",
      "startTime": 17.28,
      "endTime": 19.28
    }
  ],
  "needsTranscription": false,
  "backupVideoUrl": "https://storage.googleapis.com/adison-foreplay.appspot.com/2254367544906081/05cb506a72454f6597c26bec477aaf0e.mp4",
  "marketTarget": "b2c",
  "productCategory": "health and wellness",
  "emotionalDrivers": {
    "nostalgia": 1,
    "guilt": 1,
    "engagement": 1,
    "esteem": 1,
    "curiosity": 1,
    "achievement": 1,
    "anger": 1,
    "empowerment": 1,
    "belonging": 1,
    "competence": 1,
    "security": 1,
    "urgency": 1,
    "authority": 1,
    "nurturance": 1,
    "fear": 1
  },
  "needsSentimentDrivers": false,
  "creativeTargeting": "health conscious consumers",
  "timeProductWasMentioned": -1,
  "persona": {
    "gender": "unknown",
    "age": "unknown"
  },
  "end_date": 1729666800000,
  "video_duration": "22.49"
}

{
  "ad_id": 3261205731721289700,
  "avatar": "https://storage.googleapis.com/adison-foreplay.appspot.com/instagram/3261205731721289700/8905519c428d00897a4a24ae1348c2c2.jpg",
  "boardIds": [
    "fqH2nzbY4beFVCqoPHOj"
  ],
  "board_ids": [
    "o7dcQDBiDS67PU7QLGVD"
  ],
  "brandId": "c79KcA8jDHsTQWJzclL8",
  "brand_Id": "",
  "comment_count": 761,
  "createdAt": 1707640275419,
  "created_at": 1707640271997,
  "created_by": "NhANNr8NDrT7hV1BxApkTaOqLL72",
  "description": "👏🏻👏🏻👏🏻 Une agréable découverte pour une efficacité redoutable --- Les dents sont nettoyées à la perfection et j’ai constaté un travail bien meilleur qu’une brosse rotative que j’avais depuis plus de 12 ans. ---- Qualité produit parfaite et simple d’utilisation ---- J’adore l’efficacité et la qualité de fabrication de ma brosse My Variations ---- Merci beaucoup ! 🙏\n\n-Louise M.",
  "inElasticSearch": true,
  "instagramAttributes": {
    "id": "3261205731721289616_32186176204",
    "igADId": null,
    "igMediaSharingDisabled": false,
    "igPK": "3261205731721289616",
    "inventorySource": null,
    "isPaidPartnership": false,
    "likeAndViewCountsDisabled": false,
    "mediaType": 2,
    "originalHeight": 1350,
    "originalWidth": 1080,
    "productType": "ad",
    "shortCode": "C1CIVWatx-Q",
    "takenAt": 1702986040,
    "user": {
      "id": 32186176204,
      "isVerified": false,
      "username": "my.variations"
    }
  },
  "last_checked": {
    "_nanoseconds": 858000000,
    "_seconds": 1709890687
  },
  "like_count": 10245,
  "link_url": "https://myvariations.com/products/brosse-a-dents-electrique?utm_source=facebook&utm_medium=display&utm_campaign=%255BACQ%255D%2BVideo%2BNaomi%2B-%2BAvec%2Bet%2BSans%2BMyVariations%2B-%2B24%2BJanvier%2B2024&utm_content=GS%2BBatch%2B13%2B-%2BMyV_Vid%25C3%25A9o%2Bpain_Start%2Belectrique%2BVL",
  "live": false,
  "name": "my.variations",
  "needsTranscription": false,
  "niches": [],
  "organic": true,
  "publisher_platform": [
    "instagram"
  ],
  "startedRunning": 1702986040,
  "teamId": "LTeKCLEgWyaVgk2bsaHi",
  "thumbnail": "https://storage.googleapis.com/adison-foreplay.appspot.com/instagram/3261205731721289700/91dbfb3bf979fcb223ef8c4607c1acb5.jpg",
  "type": "video",
  "userBrandId": "HxRhCtdb70dPAsSU2Btp",
  "video": "https://r2.foreplay.co/instagram/3261205731721289700/f00ea440f172e13a55831772ae168d6a.mp4",
  "view_count": 2185150,
  "id": "pfgQTdMPxvvWBeCyRzVx",
  "transcriptionStatus": "complete",
  "timestampedTranscription": [
    {
      "sentence": "ont une très faible autonomie.",
      "startTime": 0.28,
      "endTime": 1.52
    },
    {
      "sentence": "Il faut la charger tout le temps.",
      "startTime": 1.52,
      "endTime": 2.56
    },
    {
      "sentence": "Du coup, le chargeur traîne dans la salle de bain.",
      "startTime": 2.56,
      "endTime": 4.4
    },
    {
      "sentence": "Quand on part en vacances, c'est pas pratique, ça laisse des traces de calcaire.",
      "startTime": 4.4,
      "endTime": 7.04
    },
    {
      "sentence": "Et bien souvent, le brossage est trop agressif pour les gencives.",
      "startTime": 7.04,
      "endTime": 9.8
    },
    {
      "sentence": "Et puis bon entre nous, le design, c'est pas vraiment ça.",
      "startTime": 9.8,
      "endTime": 11.84
    },
    {
      "sentence": "Et il y a les têtes de rechange qu'il faut penser à acheter, trouver le bon modèle quand on fait les courses ou sinon, il y a la brosse manuelle qui est clairement moins efficace et qui ne nettoie pas en profondeur.",
      "startTime": 11.84,
      "endTime": 18.92
    },
    {
      "sentence": "On ne la change pas suffisamment régulièrement, ça devient vrai ni à microbes et elle perd en efficacité.",
      "startTime": 18.92,
      "endTime": 23.48
    },
    {
      "sentence": "Bref, laisse moi te présenter ma variation bros de électrique qui a déjà convaincu plus de 200 zéro personnes qui la recommandent avec une note de 47 sur cinq sur trust pilot.",
      "startTime": 23.55,
      "endTime": 31.08
    },
    {
      "sentence": "Elle a été créée par deux frères qui voulaient révolutionner l'hygiène dentaire des français.",
      "startTime": 31.15,
      "endTime": 34.48
    },
    {
      "sentence": "Elle utilise la technologie de sonique, la tête de brosse.",
      "startTime": 34.48,
      "endTime": 36.68
    },
    {
      "sentence": "É met des vibrations qui reproduisent le mouvement vertical d'une brosse manuelle, mais en plus efficace, il y a cinq modes de brossage différents pour s'adapter à toutes les sensibilités.",
      "startTime": 36.68,
      "endTime": 44.32
    },
    {
      "sentence": "80 % des utilisateurs considèrent que leur brossage est moins agressif pour leur gencive que leur brosse précédente.",
      "startTime": 44.32,
      "endTime": 49.52
    },
    {
      "sentence": "Elle se recharge en usbc.",
      "startTime": 49.52,
      "endTime": 50.76
    },
    {
      "sentence": "Donc adieu le chargeur qui traîne dans la salle de bain, puis de toute façon, elle a une autonomie d'un mois, donc tranquille pour partir en vacances.",
      "startTime": 50.76,
      "endTime": 55.96
    },
    {
      "sentence": "Elle est super classe, dispos en six couleurs et son design sobre et épuré permet d'éviter les salissures et les taches de calcaire.",
      "startTime": 55.96,
      "endTime": 61.16
    },
    {
      "sentence": "Il y a un système d'abonnement optionnel pour recevoir les têtes de rechange directement dans la boîte aux lettres satisfait ou remboursé pendant 30 jours pour que tu puisses te faire ton propre avis.",
      "startTime": 61.16,
      "endTime": 68.56
    },
    {
      "sentence": "C'est la dernière brosse à dent dont tu auras besoin.",
      "startTime": 68.56,
      "endTime": 70.48
    },
    {
      "sentence": "N'hésite plus et fonce.",
      "startTime": 70.48,
      "endTime": 71.64
    }
  ],
  "backupVideoUrl": "https://storage.googleapis.com/adison-foreplay.appspot.com/instagram/3261205731721289700/f00ea440f172e13a55831772ae168d6a.mp4",
  "marketTarget": "b2c",
  "productCategory": "personal care",
  "emotionalDrivers": {
    "nostalgia": 1,
    "guilt": 1,
    "engagement": 1,
    "esteem": 5,
    "curiosity": 7,
    "achievement": 1,
    "anger": 1,
    "empowerment": 4,
    "belonging": 1,
    "competence": 3,
    "security": 9,
    "urgency": 4,
    "authority": 1,
    "nurturance": 1,
    "fear": 1
  },
  "persona": {
    "gender": "woman",
    "age": "unknown"
  },
  "needsSentimentDrivers": false,
  "creativeTargeting": "people with sensitive gums",
  "timeProductWasMentioned": 23.55,
  "end_date": 1709890687858,
  "video_duration": "72.58"
}

{
  "ad_id": 285409380416530,
  "avatar": "https://storage.googleapis.com/adison-foreplay.appspot.com/285409380416530/f92bb8cb984b59418d2479e1451a8cb6.jpg",
  "board_ids": [
    "o7dcQDBiDS67PU7QLGVD"
  ],
  "brandId": "E7nUtk0HHfqSJqG8J9KK",
  "categories": [
    "Health & wellness website",
    "Food & Drink",
    "Website"
  ],
  "createdAt": 1649075141365,
  "created_by": "NhANNr8NDrT7hV1BxApkTaOqLL72",
  "cta_type": "SIGN_UP",
  "description": "Founder and CEO, Nicole Centeno created Splendid Spoon for busy people who care about good food, want to take good care of themselves, AND have time to spend with family. Try our delicious and convenient plant-based meals and for a limited time save $20 on your first order.",
  "desktopScreenshot": "https://storage.googleapis.com/adison-foreplay.appspot.com/285409380416530/58692962fe0d8481558893347b1ff63d.png",
  "display_format": "video",
  "hideFromFeed": false,
  "inElasticSearch": true,
  "keywords": [
    "splendid",
    "spoon",
    "founder",
    "ceo",
    "nicole",
    "centeno",
    "created",
    "busy",
    "people",
    "care",
    "good",
    "food",
    "time",
    "spend",
    "family",
    "delicious",
    "convenient",
    "plant-based",
    "meals",
    "limited",
    "save",
    "$20",
    "order",
    "sign",
    "health",
    "wellness",
    "website",
    "drink",
    "health/wellness",
    "food/drink",
    "entertainment",
    "english"
  ],
  "languages": [
    "English"
  ],
  "last_checked": {
    "_nanoseconds": 307000000,
    "_seconds": 1671535438
  },
  "likes": 47209,
  "link_url": "https://splendidspoon.com/guides/founder/",
  "live": false,
  "mobileScreenshot": "https://storage.googleapis.com/adison-foreplay.appspot.com/285409380416530/728c663999e7e1337022f1c8a99bb482.png",
  "name": "Splendid Spoon",
  "needsBunnyMigration": true,
  "needsScreenshot": false,
  "needsTranscription": false,
  "niches": [
    "Health/Wellness",
    "Food/Drink",
    "Entertainment"
  ],
  "publisher_platform": [
    "facebook",
    "instagram",
    "audience_network",
    "messenger"
  ],
  "searchable": true,
  "startedRunning": 1649075141365,
  "teamId": "LTeKCLEgWyaVgk2bsaHi",
  "thumbnail": "https://storage.googleapis.com/adison-foreplay.appspot.com/285409380416530/71222007fba4766731ace4d004680c20.jpg",
  "timestampedTranscription": [
    {
      "sentence": " I'm Nicole,",
      "startTime": 0,
      "endTime": 0.84
    },
    {
      "sentence": " and the founder of Splendid Spoon.",
      "startTime": 0.92,
      "endTime": 2.52
    },
    {
      "sentence": " And started this business when",
      "startTime": 2.6,
      "endTime": 3.72
    },
    {
      "sentence": " was pregnant with my first son Grover",
      "startTime": 3.8,
      "endTime": 5.6
    },
    {
      "sentence": " really wanted to take better care",
      "startTime": 5.68,
      "endTime": 7.2
    },
    {
      "sentence": " of myself eating out all the time",
      "startTime": 7.28,
      "endTime": 9.64
    },
    {
      "sentence": " and realize that eating plant-based",
      "startTime": 9.72,
      "endTime": 12.24
    },
    {
      "sentence": " is better for",
      "startTime": 12.32,
      "endTime": 13.04
    },
    {
      "sentence": " body better planet",
      "startTime": 13.12,
      "endTime": 15.08
    },
    {
      "sentence": " but also not really easy",
      "startTime": 15.72,
      "endTime": 17.24
    },
    {
      "sentence": " so use",
      "startTime": 17.32,
      "endTime": 18.4
    },
    {
      "sentence": " culinary skills",
      "startTime": 18.48,
      "endTime": 19.6
    },
    {
      "sentence": " make food",
      "startTime": 19.68,
      "endTime": 20.28
    },
    {
      "sentence": " taste really good",
      "startTime": 20.36,
      "endTime": 22.32
    },
    {
      "sentence": " hope you will try",
      "startTime": 23.96,
      "endTime": 25.36
    }
  ],
  "transcription": "I'm Nicole, I'm the founder of Splendid Spoon. I started this business when I was pregnant with my first son, Grover. I really wanted to take better care of myself. I was eating out all the time, and I realized that eating plant-based was better for my body, better for the planet, but also not really easy. And so I used my culinary skills to make food that tastes really, really good. I hope you will try.",
  "transcriptionStatus": "complete",
  "type": "video",
  "userBrandId": "DvTtJOZjOjyFhtz85ujb",
  "video": "https://r2.foreplay.co/285409380416530/6e1974f4c992433721e20882b95fbbc4.mp4",
  "id": "BFTc33vL31kC81ntwW45",
  "needsContentFilter": true,
  "backupVideoUrl": "https://storage.googleapis.com/adison-foreplay.appspot.com/285409380416530/6e1974f4c992433721e20882b95fbbc4.mp4",
  "needsSentimentDrivers": false,
  "marketTarget": "b2c",
  "productCategory": "food and beverage",
  "emotionalDrivers": {
    "nostalgia": 1,
    "guilt": 1,
    "engagement": 2,
    "esteem": 1,
    "curiosity": 1,
    "achievement": 1,
    "anger": 1,
    "empowerment": 4,
    "belonging": 3,
    "competence": 2,
    "security": 2,
    "urgency": 3,
    "authority": 1,
    "nurturance": 6,
    "fear": 1
  },
  "creativeTargeting": "busy professionals",
  "timeProductWasMentioned": -1,
  "persona": {
    "gender": "both",
    "age": "unknown"
  },
  "end_date": 1671535438307,
  "video_duration": 27.8
}