My founder story: how I built my matcha company. Moral of the story- everything is figureoutable 👏 #founder #matcha #berkeley #founderstory #business
AI analysis (Foreplay native)
Niches / Categories
Languages
Publisher Platforms
tiktok
Market Target / Persona
b2c · food and beverage · entrepreneurs
AI Keywords
Content Filter (Foreplay AI)
Emotional Drivers (Foreplay AI)
empowerment9
achievement8
esteem8
competence7
curiosity6
Raw JSON (9502 bytes)
{
"ad_id": 7271047192117399000,
"author": {
"avatar": "https://storage.googleapis.com/adison-foreplay.appspot.com/7271047192117398830/6872dd770f26c3ded8d81d63818ad956.jpg",
"digg": 0,
"fans": 0,
"following": 0,
"heart": 0,
"id": "7072565733017142315",
"name": "samanthatannor",
"nickName": "SAM🫶 biz, career, finance",
"private": false,
"secUid": "MS4wLjABAAAA9JO4UDepsoGLo5NqC0mTRCr6-Ujr8ONTuGf-wznMTFSpQtqcB5mdGrfdMspgha8L",
"video": 0
},
"avatar": "https://storage.googleapis.com/adison-foreplay.appspot.com/7271047192117398830/6872dd770f26c3ded8d81d63818ad956.jpg",
"backupVideoUrl": "https://storage.googleapis.com/adison-foreplay.appspot.com/7271047192117398830/3bce6d796e70e1e38652bddc34e540f3.mp4",
"board_ids": [
"Xi8USNRXRp69iPSnKN8G",
"MR28Ull6YDcoaJTTiuM6"
],
"brandId": "xYydPMaonvPrFTidEv8V",
"comment_count": 21,
"createdAt": 1745894706191,
"created_by": "legacy-AbZ89920PyCAVoLjQXlW",
"creativeTargeting": "entrepreneurs",
"description": "My founder story: how I built my matcha company. Moral of the story- everything is figureoutable 👏 #founder #matcha #berkeley #founderstory #business ",
"display_format": "video",
"emotionalDrivers": {
"achievement": 8,
"anger": 1,
"authority": 3,
"belonging": 1,
"competence": 7,
"curiosity": 6,
"empowerment": 9,
"engagement": 6,
"esteem": 8,
"fear": 1,
"guilt": 1,
"nostalgia": 1,
"nurturance": 2,
"security": 4,
"urgency": 1
},
"hashtags": [
{
"cover": "",
"name": "business",
"id": "14500",
"title": ""
},
{
"cover": "",
"name": "berkeley",
"id": "379876",
"title": ""
},
{
"cover": "",
"name": "founderstory",
"id": "1649098921797637",
"title": ""
},
{
"cover": "",
"name": "founder",
"id": "444349",
"title": ""
},
{
"cover": "",
"name": "matcha",
"id": "5079120",
"title": ""
}
],
"hideFromFeed": false,
"inElasticSearch": true,
"last_checked": {
"_nanoseconds": 581000000,
"_seconds": 1694208061
},
"likes": 119,
"live": true,
"marketTarget": "b2c",
"mentions": [],
"music": {
"duration": 60,
"music_author": "Doja Cat",
"music_id": "7263241548443568130",
"music_name": "Paint The Town Red",
"music_original": false
},
"name": "SAM🫶 biz, career, finance",
"needsBunnyMigration": false,
"needsSentimentDrivers": false,
"needsTranscription": false,
"niches": [],
"persona": {
"age": "unknown",
"gender": "woman"
},
"play_count": 1863,
"productCategory": "food and beverage",
"publisher_platform": [
"tiktok"
],
"shares": 2,
"teamId": "ucoVsYztx06IVXkNFm6B",
"thumbnail": "https://storage.googleapis.com/adison-foreplay.appspot.com/7271047192117398830/be3673ba16073c2ab4a39dc0e30e197f.jpg",
"timeProductWasMentioned": 21.54,
"timestampedTranscription": [
{
"sentence": " years ago, I did something crazy.",
"startTime": 0,
"endTime": 1.6
},
{
"sentence": " It started my own company while",
"startTime": 1.64,
"endTime": 3.04
},
{
"sentence": " it was getting my MBA from UC",
"startTime": 3.06,
"endTime": 4.48
},
{
"sentence": " Berkeley here's how it went from",
"startTime": 4.5,
"endTime": 5.96
},
{
"sentence": " product creation getting",
"startTime": 5.98,
"endTime": 7.18
},
{
"sentence": " My product into grocery stores and",
"startTime": 7.2,
"endTime": 8.86
},
{
"sentence": " selling on Amazon first things",
"startTime": 8.88,
"endTime": 10.26
},
{
"sentence": " first",
"startTime": 10.28,
"endTime": 10.68
},
{
"sentence": " just love matcha",
"startTime": 10.7,
"endTime": 11.84
},
{
"sentence": " new from experience that making",
"startTime": 11.86,
"endTime": 12.96
},
{
"sentence": " matcha at home wasn't always the",
"startTime": 12.98,
"endTime": 14.48
},
{
"sentence": " easiest process",
"startTime": 14.5,
"endTime": 15.56
},
{
"sentence": " had this aha moment where",
"startTime": 15.58,
"endTime": 17.04
},
{
"sentence": " realized that food service think",
"startTime": 17.06,
"endTime": 18.56
},
{
"sentence": " cafes and restaurants could use",
"startTime": 18.58,
"endTime": 19.92
},
{
"sentence": " liquid matcha in order to make a",
"startTime": 19.94,
"endTime": 21.52
},
{
"sentence": " more efficient macho latte",
"startTime": 21.54,
"endTime": 22.96
},
{
"sentence": " since",
"startTime": 22.98,
"endTime": 23.28
},
{
"sentence": " there was no school",
"startTime": 23.3,
"endTime": 23.96
},
{
"sentence": " spending all of",
"startTime": 23.98,
"endTime": 24.56
},
{
"sentence": " time outside",
"startTime": 24.58,
"endTime": 25.4
},
{
"sentence": " class working with",
"startTime": 25.42,
"endTime": 26.28
},
{
"sentence": " scientists",
"startTime": 26.3,
"endTime": 27.08
},
{
"sentence": " trying",
"startTime": 27.1,
"endTime": 27.44
},
{
"sentence": " find a beverage manufacturer, which was not easy to do. I also flew to Japan so i could meet with",
"startTime": 27.44,
"endTime": 32.24
},
{
"sentence": " the tea farm and source the matcha directly .I eventually found",
"startTime": 32.32,
"endTime": 35.2
},
{
"sentence": " A beverage manufacturer but they didn't want",
"startTime": 35.28,
"endTime": 36.72
},
{
"sentence": " To work with me because my minimum order quantities were way too low",
"startTime": 36.8,
"endTime": 39.68
},
{
"sentence": " They eventually agreed",
"startTime": 39.76,
"endTime": 40.48
},
{
"sentence": " Worked with",
"startTime": 40.56,
"endTime": 40.88
},
{
"sentence": " Me but it was because",
"startTime": 40.96,
"endTime": 41.52
},
{
"sentence": " Literally would no stop emailing them",
"startTime": 41.6,
"endTime": 43.52
},
{
"sentence": " Once product is made",
"startTime": 43.6,
"endTime": 44.64
},
{
"sentence": " Started selling",
"startTime": 44.72,
"endTime": 45.28
},
{
"sentence": " It cafes",
"startTime": 45.36,
"endTime": 45.84
},
{
"sentence": " And restaurants",
"startTime": 45.92,
"endTime": 46.56
},
{
"sentence": " Was bootstrapping",
"startTime": 46.64,
"endTime": 47.28
},
{
"sentence": " The company",
"startTime": 47.36,
"endTime": 47.68
},
{
"sentence": " Which means there",
"startTime": 47.76,
"endTime": 48.16
},
{
"sentence": " Is",
"startTime": 48.24,
"endTime": 48.32
},
{
"sentence": " No outside",
"startTime": 48.4,
"endTime": 48.96
},
{
"sentence": " Investment",
"startTime": 49.04,
"endTime": 49.52
},
{
"sentence": " Along",
"startTime": 49.6,
"endTime": 49.84
},
{
"sentence": " They",
"startTime": 49.92,
"endTime": 50
},
{
"sentence": " Way",
"startTime": 50.08,
"endTime": 50.16
},
{
"sentence": " End up",
"startTime": 50.24,
"endTime": 50.48
},
{
"sentence": " Landing",
"startTime": 50.56,
"endTime": 50.8
},
{
"sentence": " Forbes",
"startTime": 50.88,
"endTime": 51.28
},
{
"sentence": " Feature",
"startTime": 51.36,
"endTime": 51.76
},
{
"sentence": " Eventually",
"startTime": 51.84,
"endTime": 52.4
},
{
"sentence": " Got",
"startTime": 52.48,
"endTime": 52.64
},
{
"sentence": " Product",
"startTime": 52.72,
"endTime": 52.96
},
{
"sentence": " Onto",
"startTime": 53.04,
"endTime": 53.2
},
{
"sentence": " Amazon",
"startTime": 53.28,
"endTime": 53.68
},
{
"sentence": " In",
"startTime": 53.76,
"endTime": 53.84
},
{
"sentence": " Order",
"startTime": 53.92,
"endTime": 54.08
},
{
"sentence": " to grow the business, I did so many trade shows.",
"startTime": 54.08,
"endTime": 56.4
},
{
"sentence": " i pretty much lived by the motto",
"startTime": 56.42,
"endTime": 57.82
},
{
"sentence": " everything is figureoutable",
"startTime": 57.84,
"endTime": 59.2
},
{
"sentence": " .I took all of my money from",
"startTime": 59.22,
"endTime": 60.32
},
{
"sentence": " the first production run and",
"startTime": 60.34,
"endTime": 61.48
},
{
"sentence": " put all it into",
"startTime": 61.5,
"endTime": 62.36
},
{
"sentence": " next one",
"startTime": 62.38,
"endTime": 63
},
{
"sentence": " continue this process over",
"startTime": 63.02,
"endTime": 64.3
},
{
"sentence": " and over",
"startTime": 64.32,
"endTime": 65.12
},
{
"sentence": " It's possible",
"startTime": 65.14,
"endTime": 65.84
},
{
"sentence": " you just have",
"startTime": 65.86,
"endTime": 66.6
},
{
"sentence": " be super scrappy",
"startTime": 66.62,
"endTime": 67.76
},
{
"sentence": " after that",
"startTime": 67.78,
"endTime": 68.62
},
{
"sentence": " still operating",
"startTime": 68.64,
"endTime": 69.44
},
{
"sentence": " as a side",
"startTime": 69.46,
"endTime": 70.4
},
{
"sentence": " while",
"startTime": 70.42,
"endTime": 71.12
},
{
"sentence": " product manager",
"startTime": 71.14,
"endTime": 72.16
},
{
"sentence": " in big tech",
"startTime": 72.18,
"endTime": 72.88
},
{
"sentence": " posting video",
"startTime": 72.9,
"endTime": 73.56
},
{
"sentence": " inspire founders",
"startTime": 73.58,
"endTime": 74.52
},
{
"sentence": " who may feel intimidated",
"startTime": 74.54,
"endTime": 75.66
},
{
"sentence": " because they don't know",
"startTime": 75.68,
"endTime": 76.66
},
{
"sentence": " what they're doing",
"startTime": 76.68,
"endTime": 77.76
},
{
"sentence": " promise",
"startTime": 77.78,
"endTime": 78.36
},
{
"sentence": " been there",
"startTime": 78.38,
"endTime": 79
},
{
"sentence": " everything",
"startTime": 79.02,
"endTime": 79.96
},
{
"sentence": " figure out",
"startTime": 79.98,
"endTime": 81.08
},
{
"sentence": " along if",
"startTime": 81.1,
"endTime": 81.6
},
{
"sentence": " want more founder",
"startTime": 81.62,
"endTime": 82.4
},
{
"sentence": " and entrepreneurship content.",
"startTime": 82.4,
"endTime": 84.4
}
],
"transcriptionStatus": "complete",
"type": "video",
"userBrandId": "LCYwIYEPVsC0NFaQaqZU",
"video": "https://r2.foreplay.co/7271047192117398830/3bce6d796e70e1e38652bddc34e540f3.mp4",
"video_bunny": "https://foreplay-production-cdn.b-cdn.net/7271047192117398830/3bce6d796e70e1e38652bddc34e540f3.mp4",
"id": "qVsBmJZ86a46UR7edd3e",
"video_duration": "84.13",
"created_at": "1692922612",
"lastModified": 1758037633704
}
